by Ryan Casey | Nov 30, 2012 | Marketing
Firstly, I’d just like to put it out there that ‘necessary’ is the one word I struggle with most in the English language. I just can’t get my head around the little bugger, no matter how much I’ve tried, so I think I deserve something of...
by Ryan Casey | Oct 31, 2012 | Marketing
There is a brutal four-letter word out there that nobody likes to be accused of. The sort of word that can cripple confidence and force one to rethink entire marketing strategies. It’s a silent word, a word often whispered about in small groups before somebody...
by Ryan Casey | Oct 26, 2012 | Marketing
This is the final instalment in a four-part author platform building series. Part 1 covered the basics of getting everything in place, Part 2 looked at choosing a suitable layout and pages for your website, and Part 3 focused on blogging. Week Four is here already...
by Ryan Casey | Oct 25, 2012 | Marketing
It’s late, I’m tired, and for some reason I’m thinking about social media again. I occasionally get people asking me for a quick, simple guide to Twitter marketing. I’ve done the lengthy stuff in the past – ‘Give me something short...
by Ryan Casey | Oct 3, 2012 | Marketing
I’m going to put a rather controversial sounding proposal out there. It may seem mad, but bear with me until the end, and hopefully you’ll see my logic. Ready? Okay. You should deactivate all of your social media accounts. I know, I know – crazy proposal, right?...
