by Ryan Casey | May 29, 2013 | Marketing
There is a lot of confusion surrounding the Amazon ranking system. Pretty much every blog you visit, you’ll hear a different ‘take’ on whether a free book is as weighty as a paid book, whether the popularity lists are different to the bestseller...
by Ryan Casey | Apr 24, 2013 | Marketing
Despite blogging on at least a weekly basis, one of the most common questions I’m asked by new and experienced authors alike is ‘how the [expletive] do I sell my [expletive] book?’ Ebook marketing is an absolute minefield. Do authors need to blog? Do...
by Ryan Casey | Apr 3, 2013 | Marketing
This post is a spiritual successor of sorts to KDP Select: The Secret to Hitting the Top 100 and KDP Select: Is it Still Worth it? Thoughts for 2013. You might want to read those first, you might not — it’s your call. Yes, another KDP Select post. A couple...
by Ryan Casey | Mar 8, 2013 | Marketing
There’s a whole bunch of paid book marketing opportunities on the web today, from paid blog tours to free book notification ads. Whether it be Twitter-blasts or advertising spots, the rise of social media and availability of independent digital content has...
by Ryan Casey | Feb 20, 2013 | Marketing
I’m going to be open and honest to start off: I have illegally downloaded music in the past. I’ve pirated plenty of films too. Books? A few, yeah. I guess my excuse is that during my teen years, I belonged to an age-group where digital content sharing was...
by Ryan Casey | Feb 13, 2013 | Marketing
The End. A great pair of words to write, huh? An even greater pair of words when your readers reach them. If they stuck with your book right through to that point, then you succeeded in your goal of creating an engaging story. Pat yourself on the back. But a book...
