by Ryan Casey | Sep 26, 2012 | Marketing
It seems somewhat fitting to enter a transition between chapter one and chapter two of my blogging journey, with a snappy post on what to do when too busy to focus on typical marketing methods. As I outlined in last Friday’s post, I have returned to university...
by Ryan Casey | Sep 19, 2012 | Marketing
I understand I’ve already posted a blog today, and yesterday for that matter, which doesn’t really align with my ploy to cut down on blog posts. But screw it – I’m buzzing from the launch of my new short story, so the more the merrier, right? I...
by Ryan Casey | Sep 10, 2012 | Marketing
Book marketing, or marketing in any department, is a game of trial and error. I’ve cocked up when experimenting in the past, and no doubt I will do again in the future. Nobody is perfect at marketing, in spite of what they might say. Marketing is about what...
by Ryan Casey | Sep 3, 2012 | Marketing
I’ve had a few people ask me what ‘makes’ a good author website. Granted, I’ve talked about what I believe constitutes a good author blog in the past, but the blog is only one part of the package. Without further ado, here are five things I...
by Ryan Casey | Aug 27, 2012 | Marketing
Some people seemingly spend far too much time on social media. I am probably one of those people. I get stressed if I don’t have useful links scheduled to go out on Twitter a day in advance, and worry about whether I’m updating my Facebook page too...
by Ryan Casey | Aug 17, 2012 | Marketing
For those of you who read the blog regularly, or follow me on Facebook/Twitter, you’ll be well aware that I ran a giveaway for my latest eBook release, Something in the Cellar. Although I am not convinced by the book giveaway as a method of driving sales, it can be a...
