by Ryan Casey | Oct 31, 2012 | Marketing
There is a brutal four-letter word out there that nobody likes to be accused of. The sort of word that can cripple confidence and force one to rethink entire marketing strategies. It’s a silent word, a word often whispered about in small groups before somebody...
by Ryan Casey | Oct 26, 2012 | Marketing
This is the final instalment in a four-part author platform building series. Part 1 covered the basics of getting everything in place, Part 2 looked at choosing a suitable layout and pages for your website, and Part 3 focused on blogging. Week Four is here already...
by Ryan Casey | Oct 19, 2012 | Marketing
Right, so if you followed the steps in week one, you’ll have the nice skeleton of an author website in place. Week two gave you the opportunity to start adding a little flesh to that skeleton, by choosing a subtle but effective layout and setting up the...
by Ryan Casey | Oct 12, 2012 | Marketing
This is the second part of a four-part weekly series on how to set up your author platform from scratch. If you missed the first stage, then click here to read it, and head back to part two when you’ve finished. So, congratulations! If you followed last week’s...
by Ryan Casey | Oct 5, 2012 | Marketing
This is the first of a four part series, to be published every Friday. This week will focus on the technicalities of setting up an author platform, from choosing a good name to hosting options. So, you’ve made the decision – you’ve researched your...
