by Ryan Casey | Oct 19, 2012 | Marketing
Right, so if you followed the steps in week one, you’ll have the nice skeleton of an author website in place. Week two gave you the opportunity to start adding a little flesh to that skeleton, by choosing a subtle but effective layout and setting up the...
by Ryan Casey | Sep 26, 2012 | Marketing
It seems somewhat fitting to enter a transition between chapter one and chapter two of my blogging journey, with a snappy post on what to do when too busy to focus on typical marketing methods. As I outlined in last Friday’s post, I have returned to university...
by Ryan Casey | Sep 21, 2012 | Progress Reports
So, tomorrow marks an exciting new chapter in my authorial journey: the day that I return to university for my final year of study. A bit of background, for those who aren’t aware: I’m an English with Creative Writing student at the University of...
by Ryan Casey | Sep 14, 2012 | Publishing
This is the latest in a series of posts dispelling self-publishing myths. Part one is Self-Publishing Means Inferior Quality, part two is Self-Published Authors Don’t Sell Any Books. After the success of the first two instalments of this little series, I asked...
by Ryan Casey | Sep 10, 2012 | Marketing
Book marketing, or marketing in any department, is a game of trial and error. I’ve cocked up when experimenting in the past, and no doubt I will do again in the future. Nobody is perfect at marketing, in spite of what they might say. Marketing is about what...
