by Ryan Casey | Oct 12, 2012 | Marketing
This is the second part of a four-part weekly series on how to set up your author platform from scratch. If you missed the first stage, then click here to read it, and head back to part two when you’ve finished. So, congratulations! If you followed last week’s...
by Ryan Casey | Oct 5, 2012 | Marketing
This is the first of a four part series, to be published every Friday. This week will focus on the technicalities of setting up an author platform, from choosing a good name to hosting options. So, you’ve made the decision – you’ve researched your...
by Ryan Casey | Sep 28, 2012 | Marketing
Twitter can be a nightmare of etiquette. I’m sure we’ve all experienced the moment where someone follows us and we aren’t quite sure whether or not to return it, right? To follow or not to follow on Twitter? That is the question. But forgetting the...
by Ryan Casey | Sep 10, 2012 | Marketing
Book marketing, or marketing in any department, is a game of trial and error. I’ve cocked up when experimenting in the past, and no doubt I will do again in the future. Nobody is perfect at marketing, in spite of what they might say. Marketing is about what...
by Ryan Casey | Jul 27, 2012 | Marketing
A few of you might have noticed that I dabbled with Google AdSense last week. For those of you who aren’t already aware: AdSense is a program run by Google, in which you can throw a few adverts on your website, and make a little bit of cash. In the end, I decided it...
