Book Marketing: Three Do’s and Two Don’ts

by | Sep 10, 2012 | Marketing

Book marketing, or marketing in any department, is a game of trial and error. I’ve cocked up when experimenting in the past, and no doubt I will do again in the future. Nobody is perfect at marketing, in spite of what they might say. Marketing is about what...

Is Social Media Really That Effective a Sales Tool?

by | Aug 27, 2012 | Marketing

Some people seemingly spend far too much time on social media. I am probably one of those people. I get stressed if I don’t have useful links scheduled to go out on Twitter a day in advance, and worry about whether I’m updating my Facebook page too...

Twitter for Writers: Three Essential Types of Tweets

by | Aug 13, 2012 | Marketing

I admit that I was initially a little cynical about Twitter.  Early web stats indicated maybe one, or two views per day via the site – and that was on good days. Facebook seemed to be where the bulk of my traffic came from. I stuck with my tweeting method,...

10 FREE Copies of Something in the Cellar

by | Aug 10, 2012 | Announcements

Everybody loves a freebie, don’t they? Well, good, because I’m giving away 10 free copies of my new eBook, Something in the Cellar. The rules really couldn’t be any simpler. Just tweet the following phrase: Give me a #free #kindle copy of Something...