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Four Quick Marketing Methods For When You’re Short On Time

quick marketingIt seems somewhat fitting to enter a transition between chapter one and chapter two of my blogging journey, with a snappy post on what to do when too busy to focus on typical marketing methods. As I outlined in last Friday’s post, I have returned to university this week, so my schedule is much more hectic than it was over summer, and requires a finer balance.

Marketing is a core part of my own author-entrepreneurial venture, so I thought I’d share four easy and quick marketing methods for when everything just seems to be getting a little bit overwhelming.

1. Schedule your tweets – 15 mins

One of the best quick marketing methods to make more time for yourself is to schedule some tweets for the day. I’ve spoken about Twitter balance in the past, and whilst it is important that you interact regularly, and find unique ways to use the platform, the odd day where you solely schedule a few tweets won’t do any harm.

I’d recommend scheduling around three tweets from others, and two from your own site. Maybe the other way round if you have plenty of content. But sharing from others is a good idea as it not only builds up that all important social karma, but introduces your followers to new sources of information, too.

read more…

Sample Sunday: Silhouette – New Sci-Fi Short Story From Ryan Casey

silhouetteThis week’s Sample Sunday comes from my latest short-story release – Silhouette – a 6,000 word sci-fi thriller about a scientist who makes a groundbreaking discovery of how to travel through time. But, he keeps on bumping into the same suspicious silhouetted figure at each of his former memories. What is the silhouette, and what does it mean?

I’ve provided the first section of the story below, so you can see what it’s like for yourself. If you do find yourself enjoying it, you can purchase the full story from Amazon.com and Amazon.co.uk for just 99c/99p.

I launched the story on Wednesday, and soon after, it shot into the Top 100 of Short Stories.

Enjoy!

Silhouette

Brian paced along the corridor, gripping his suitcase. The steel beneath his feet echoed around the room. He looked over his shoulder to see if anyone else was around, but it was late. The people who were there were like him—busy, working away on something they shouldn’t be. Looking over their own shoulders, trying to keep whatever discovery they thought they had found to themselves.

Bob Birch claimed he’d found a cure for cancer once. He only had a little bit of the solution, but it would have been enough to prove to the world that cancer was curable. What did he do? He took it home and injected his tumour-ridden pet mouse with it.

The mouse’s tumours vanished within days. Rumours spread of a mutant mouse which terrorised Bob and kept him in check. Clearly, the pressure got to Bob—he threw himself into the nearby river just months later.

Brian fiddled away at the front pocket of his lab coat, the sharp edges of his keycard digging into his fingertips. A little smile grew across his mouth, which he wiped away with his hand. A cure for cancer. This was much, much bigger than a cure for cancer. He looked up at the vast, man-made wonder that was TCorps Labs.

TCorps used to be nothing more than another pharmaceutical company, struggling to break even. Unofficially, the biggest product was the flu tablet, but in reality, the brickdust and rat-shit filled penis enlargement supplements went down a treat. Sure, TCorps’ hands were dirty, but which leading pharmaceutical company’s hands weren’t?

That was until 2042, and the discovery of the medicinal benefits within micro particle accelerators. People were living longer. The discovery of the Adam particle and its undisputed potential brought in considerable profits. Flu tablets were replaced by particle exposure. Brian didn’t fully understand why it worked. Did anybody? It seemed to work, and that was all that mattered.

Brian pulled his keycard out of his lab coat pocket and took a deep breath, swiping into his private office area. The suitcase in his other hand was damp around the handle, as he tightened his fingers against it. He couldn’t let it go. Nobody else could see what he had seen—at least, not yet.

The office door opened, and he scurried in, checking one last time that no-one had been watching him. Just the janitor, and a tall man with ginger hair in the distance, looking similarly shifty as he smuggled something into his office under his jacket. Brian shut the door, flicking the extra lock across it, to be on the safe side. He dropped his case onto the table. It began to wobble at either side. He flung his arm to the other side of the case to support it. How stupid! He couldn’t let himself become complacent, not now. All that effort and all that work, wasted—no. He couldn’t bear to think about it. He bit hard against his lip.

Brian stared at the suitcase as it sat on the table. It felt as if it were staring back at him, its greying leather and dulling gold clips so… constant. He’d had that case for years, stuffed away under his wife’s many shoes and handbags. Now, though, it had meaning. It looked relevant. Brian took a peek outside the metallic blinds once more to check the area was clear, then paced over to the suitcase and began to open it. His fingers shook, and he felt giddiness in his stomach again. If this worked, which it should, then it was huge. He would tell someone about it, probably sometime soon, but he needed to see it for himself first. There was nothing wrong with that.

Was there?

The case rattled open as Brian applied gentle force to each side. His stomach steadied as he saw the capsule inside. It was only small, perhaps as small as a child’s little finger, but it was enough. His heart began to pick up in pace as he reached into the suitcase and pulled the capsule from its position, being careful not to rattle it or shake it too hard.

He stared at it for a moment. Everything had led to this. He licked his lips in anticipation.

Brian walked over to his particle machine. Rubbing his hands down the interior, he thought about all the things he had put in there over the years. Mice, rabbits—even a monkey. Never himself. He couldn’t ever know what was going to happen, or whether he’d make it back, but he had to try.

He clicked the power button at the side of the machine and wandered back and forth around the room as it warmed up. The familiar whirring would not turn any heads, especially with the soundtrack of the generator in the main corridor. But it’d be typical for someone to walk in, the one time he was actually doing something of value. Karma, or whatever they used to call it.

Brian began to put his clunky grey protection gear on, complete with gloves. He looked like an idiot, but nobody would notice him anyway, if he’d programmed the solution correctly. Pulling the St. Christopher medallion from around his neck and emptying his pockets, he spotted the hologram of Cindy and his kid, Roger, on the screen of his phone. Staring at them, he thought back to that day in the park, with the sunshine. Those were nice days.

He stroked their faces and put his phone to one side. They’d be so proud of him.

When the machine whirred at full pace and a blue light beamed vertically through the centre, he lifted the lid of the little metal capsule and sprinkled a bit of the dust onto his thick glove. Then, he reached towards the machine, being cautious not to make contact with the light, and let the substance drop from his hand. It began to fall to the bottom of the machine, before taking flight like a team of helium balloons towards the sky. Seconds later, the dust was barely visible. Brian took another deep breath, and readied himself.

*

He didn’t remember feeling much as he stepped inside the chamber. It tingled a little at first, and made his hands feel a bit wobbly. He started to shake as his head felt light. He gripped the sides, but his fingers slid away underneath the warmth of the grey protective suit. Sweat started to drip down his face. He wanted to get out, and get back to his family, and…

The next thing he knew, he was lying on his back, staring up at the perfect blue sky.

Could it be?

He pulled himself to his feet. His body felt strange, like he was a sort of silhouette of himself. He looked around. There was grass, and people gathered in suits and dresses, smiling and cheering. A church sat in the background.

The church he was married in. The happiest day of his life.

Brian laughed, and dropped to his knees. He rolled onto his back and put the thick gloves across his head.

‘Oh my God… oh my God,’ he said.

He spent a few moments on his back, then jolted upright again. His arm shook, like a hologram. People were close by, but instead of looking at him, they looked through him.

It had worked. He’d done it.

His arms rattled now. Not the way they did when he was waiting for test results, or making a major discovery, but as they did when a dream was falling apart. He knew that he was there… but he wasn’t. He needed a bigger dose.

That’s when he saw himself, in the distance, showered with confetti as he left the church, Cindy on his arm. He looked so happy and handsome in the glare of the sun. Damn, he even looked skinny. Not even a beard in sight. How twelve years changed things. Brian felt a lump in his throat as he watched himself wave at the crowd and head towards the black limo. He felt pride again. He wanted to tell everyone about what he had discovered, about how right he was about everything, but he couldn’t yet.

He had to get back first.

His arm flashed and jolted more. He began to feel a little dizzy as his knees gave way underneath him and he fell to the floor. He looked up again. If this was the last thing he ever saw, then he was content. He tried to arch his neck upwards to catch one last glance of the majestic church, the shower of confetti, and the sky as blue as Cindy’s eyes.

That’s when he saw something unusual.

A grey silhouette, stood behind the crowd, peeking through the gap in the open church door. Who was this? Brian tried to pull himself to his feet, but he sunk back towards the ground, like a rock at the bottom of the sea. Why was he watching, and why was he hiding? Did it matter?

The grey silhouette disappeared, and Brian felt himself melt into the ground beneath him, like an ice cube in the sun.

***

If you enjoyed this sample, you can purchase the full story from Amazon.com and Amazon.co.uk for just 99c/99p.

If you want to check out another my releases, I have a sample from another short story here.

UPDATE: Silhouette will be free on Amazon from Wednesday 21st November to Friday 23rd November. Please spread the word via Twitter, Facebook and email.

Ryan Casey

The End of Chapter One, and New Beginnings

sunsetSo, tomorrow marks an exciting new chapter in my authorial journey: the day that I return to university for my final year of study.

A bit of background, for those who aren’t aware: I’m an English with Creative Writing student at the University of Birmingham. I set up this site at the very start of my long summer break as I decided it was time to take a hold of my life and start pursuing my dream. I completed my first draft of What We Saw back in June, as you can reminisce through a very excitable blog post, and since then, everything has been on an upward trajectory.

If you’d told me at the start of summer that I’d have people commenting on a website I ran, people retweeting my writing, and people helping my short fiction break into the Top Ten charts on Amazon, I’d have laughed. I’ve always been motivated and ambitious, but carrying out such a momentous challenge is much harder done than said.

Chapter Two: A change of schedule

So, yeah, I know it’s only the end of my summer break, but it kind of represents the end of the first stage of my journey, in a way. I return to the ‘real world’ now, and my new challenge is finding a balance between what will undoubtedly be a taxing final year of university, and my blogging/writing.

I’ve mentioned a change in schedule a few times, without ever really going into detail. I have Yesenia Vargas to thank for prompting me to make the switch, after her great post brought my attention to a whole new way of crafting a schedule.

read more…

Facebook Pages: Just How Effective Are They, Really?

facebook page

I understand I’ve already posted a blog today, and yesterday for that matter, which doesn’t really align with my ploy to cut down on blog posts. But screw it – I’m buzzing from the launch of my new short story, so the more the merrier, right?

I actually wanted to talk about something whilst it’s fresh in my head, and that is the effectiveness of the Facebook Pages feature. I spoke in favour of the ‘author page‘ a while back, but some interesting developments have forced me to re-evaluate its effectiveness.

Initially, my blog posts got a lot of traffic through Facebook. Perhaps 15-20 clicks on some of the earlier ones, sometimes slightly less, sometimes slightly more.Over at my Facebook page, I post links to my own content, and the occasional image or update. Unlike Twitter, I don’t share content from others, as I feel the ‘longer lasting’ nature of Facebook posts could get a little irritating on readers’ news feeds.

Over time, though, I’ve found traffic from my Facebook page dropping a little. This has coincided with a serious spike in Twitter and search engine traffic. Whereas Facebook used to account for about 80% of my website views, it now sits at around 25%, with 25% coming in from search engines (yay for search engine optimisation), and the rest from Twitter.

This is probably for two-ish reasons.

read more…

Silhouette: New Short Story Now Available

silhouetteSilhouette – my second eBook release – is now available to purchase from Amazon and Amazon UK at an unbeatable price of just 99c/99p. How generous am I, really?!

As well as this new release, Something in the Cellar will be absolutely free on Thursday and Friday to celebrate the launch.

Anyway, here’s a little teaser of what to expect from Silhouette. I think it’s the best short story I’ve ever written, but then again, I would say that. But really – I’m very proud of this one.

Scientist Brian Dawlish has made a staggering discovery. He is on the brink of answering one of life’s greatest questions: can humans travel through time?

But, as he tests the formula and revisits earlier moments from his own life, he becomes haunted by a suspicious silhouette at each and every one of these key events. What is the silhouette? Why does it stalk Brian’s memories?

As Brian becomes totally engrossed and absorbed by the silhouette, he soon realises he is not only putting his health in danger, but everything else around him too.

Silhouette is a 6,000 word, 25-page science-fiction short story, exclusively available as an eBook.

If you’re interested, I’ve provided links below. Remember, you DO NOT NEED a Kindle to read Kindle books. Amazon kindly provide a nifty little piece of software that allows you to read on your laptop, desktop, Mac, iPhone, Android – whatever. The iPhone and Android apps are available via the App Store and Google Play, and you can grab the computer version here.

read more…

Silhouette: Brand New Short Story, Coming VERY Soon

silhouetteAfter the success of Something in the CellarI mentioned a while back that I’d written a new short story. I proudly present that short story to you as Silhouette.

Silhouette is a longer short-story than SitC at around 6,000-words, and is a sci-fi thriller about a man who discovers how to revisit memories from earlier in his life via time-travel. Whilst on his journeys, he bumps into the suspicious ‘Silhouette’ from the title stalking all of his key memories… there’s a full blurb at the bottom of the blog.

I didn’t initially plan on releasing another short story so soon after Something in the Cellar, which peaked at the #2 spot in the Kindle Free Short Stories chart during a KDP Select promo. However, my creative juices were flowing a little whilst What We Saw was going through its first stage of editing. So, yeah: Silhouette is kind of the product of that creative rush.

As a sci-fi, it’s unfamiliar territory for me, but I had a lot of fun with it. I think it’s a rather different story to my last release, but the same themes are in there… haunting, obsession, fear. Basically, all the cheery stuff.

read more…

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