by Ryan Casey | Oct 25, 2012 | Marketing
It’s late, I’m tired, and for some reason I’m thinking about social media again. I occasionally get people asking me for a quick, simple guide to Twitter marketing. I’ve done the lengthy stuff in the past – ‘Give me something short...
by Ryan Casey | Oct 19, 2012 | Marketing
Right, so if you followed the steps in week one, you’ll have the nice skeleton of an author website in place. Week two gave you the opportunity to start adding a little flesh to that skeleton, by choosing a subtle but effective layout and setting up the...
by Ryan Casey | Oct 12, 2012 | Marketing
This is the second part of a four-part weekly series on how to set up your author platform from scratch. If you missed the first stage, then click here to read it, and head back to part two when you’ve finished. So, congratulations! If you followed last week’s...
by Ryan Casey | Oct 5, 2012 | Marketing
This is the first of a four part series, to be published every Friday. This week will focus on the technicalities of setting up an author platform, from choosing a good name to hosting options. So, you’ve made the decision – you’ve researched your...
by Ryan Casey | Oct 3, 2012 | Marketing
I’m going to put a rather controversial sounding proposal out there. It may seem mad, but bear with me until the end, and hopefully you’ll see my logic. Ready? Okay. You should deactivate all of your social media accounts. I know, I know – crazy proposal, right?...
by Ryan Casey | Sep 28, 2012 | Marketing
Twitter can be a nightmare of etiquette. I’m sure we’ve all experienced the moment where someone follows us and we aren’t quite sure whether or not to return it, right? To follow or not to follow on Twitter? That is the question. But forgetting the...
