To KDP Select or not to KDP Select? That is still, even right here in 2014, one of the biggest publishing questions new writers have when launching their books. Is three months of exclusivity in exchange for a few free days and countdown promotions worth it? Or should I distribute to the other stores and try my luck, sacrificing visibility — the buzzword of the moment — in the process?
In 2012 and 2013, I was clear on my stance on KDP Select. I believed it to be a great tool for beginner writers and established writers alike. I enrolled everything in KDP Select right up until The Disappearing, which was around my sixth published work, I believe. Through KDP Select, I not only got reviews, but I topped the Amazon charts when I linked up a BookBub promotion, subsequently resulting in my first thousand dollar month of earnings. For me, at that point in time, KDP Select seemed like a no-brainer.
However, I was wrong. All wrong.
Now I’ve no regrets about my time in KDP Select. I was a beginner writer, after all, and one thing beginner writers want more than anything is short-term success. KDP Select gave me that. It gave me a temporary boost up the Amazon charts. It gave me the ego-stroke of seeing my book being downloaded en masse for free by tens of thousands of people. It saw me make good money whenever I ran a free promo together with a BookBub ad.
If I were to go back in time, the one thing I would tell my beginner writer self is to think long term. Because sure, my standalone debut novel was getting a load of downloads, and sure, all the promotion seemed to be paying off. But the problem came when I stopped promoting — when I didn’t have the cash for a Bookbub ad, or got rejected by another ad site — and the book sank into the 100,000-300,000 rankings. I was screwed, I thought. Self-publishing wasn’t worth it. There was no “get rich quick” tactic.
And then it clicked. No, there wasn’t a “get rich quick” tactic. There was no self-publishing lottery ticket. What there was, however, was the opportunity to produce quality new fiction, to put it for sale everywhere, and to keep focusing on the next book rather than looking back at that one standalone novel.
Quick fast-forward to February 2014. In total, I have twenty-one titles for sale. Now bear in mind one of those is a six-part serial book, which is also available as a complete book and as two separate parts. So that accounts for nine of the twenty-one. And another book I have out is a trilogy boxset. Oh, and my three short stories count here too. All of my books are for sale at Amazon, Barnes & Noble, Google Play, iBooks and Kobo.
Even better, all of them are selling at Barnes & Noble, Google Play, iBooks and Kobo.
I’m not talking millions. I don’t make very much at iBooks, and make practically nothing at Kobo. But that “not very much” and “practically nothing” do add up when they all go into the pot at the end of the month. Do they add up to as much as I’d be making if I’d just run a massive KDP Select BookBub supported free run? Not quite. Not yet, anyway.
But they add up. Slowly, but surely.
The problem with newer writers — and I include myself in this during 2012 and the first half of 2013 — is that they are looking for the quick route to riches. Problem is, it isn’t so easy anymore. Let’s take KDP Select for example. The effectiveness of the free run has diminished. Unless you can give away over ten-thousand books, you won’t make any real traction. And no, please don’t tell me that those “five extra sales” as a result of your KDP Select free run (where you gave away a hundred copies) was really worth sacrificing enrolment at all the other possible eBook stores for.
Don’t get me wrong, I love Amazon. They are my favourite company, and I have them to thank for 75% of my earnings, and the fantastic, groundbreaking platform they provide. And I still believe that KDP Select could come in use for those who, say, get loads of borrows. And credit to them for launching the Kindle Countdown Deals and offering the 70% on 99c. That could come in handy for some.
Just not me, not at this moment in time.
And in truth, I’m not sure if I was a newer writer if I’d go all in exclusive with KDP Select anymore. Sure, I might make some quick money, but it would only be short-term. It wouldn’t do me any favours in the long run. It wouldn’t see me gaining traction at Barnes & Noble. Or Kobo. Or iBooks. Or Google Play.
You Don’t Know How Well You’re Going To Sell Until You Try.
Ah, Google Play. I really want to talk about that right now actually, because it’s a perfect example of “you don’t know how much success you’re going to have until you try.”
Up until January, I wasn’t in Google Play. I’d heard a few iffy comments on their pricing/discounting policy, and as far as I was aware, it was a small market that just wasn’t worth being in.
That all said, I came across a great Kboards post about how to get books on Google Play and how to price them to account for Google’s discount policy. I won’t go into it here — it’s a great read, and well worth your time if you’re thinking of entering the channel, which you should.
Anyway, I enrolled at Google Play. What the hell, I thought. Might as well give it a shot.
A month later, and Google Play is my second biggest income stream.
By quite a way.
It’s not quite at Amazon levels yet. But it’s way higher than my Barnes & Noble, iBooks and Kobo levels.
All that, and I wasn’t even going to bother enrolling in Google Play.
Why is Google Play working for me? A combination of reasons. Firstly, I have Dead Days Episode One perma-free over there. A lot of people go on to read the full $5.99 season once they’ve finished — a lot more than any other distributor, actually — so that’s a tactic that definitely works there.
And it makes sense. In fact, this is the main theme of my post, actually. Use free where it makes sense to use free.
I’m not against free. Far from it. Like I said, Dead Days Episode One is perma-free everywhere, and the season boxset makes a lot of sales as a result. And that’s just it, right there. Use free when it leads in to something. Never use free just for the sake of using free, or you’ll do nothing but create a few short term pounds & very little else.
So the moral of the story is, you don’t know how you’re going to do until you try. Google Play is a very exciting market. It’s new, there’s a demand for free there, so if you have a few product funnels (free leading to paid products), you’ll have a lot of success there. It reminds me of Amazon in 2010.
Which is a very, very exciting thought.
My Advice for New Writers in 2014
I don’t class myself a new writer anymore even though I’ve only been at this for two years or so. I don’t class myself as a long-term pro, either. I’d say I’m somewhere after the “new writer” stage. The second stage, if you will. A stage where I’ve got a few products out and I’m thinking long-term. I don’t know everything, and I don’t pretend to. But I know a lot more than I did yesterday. And the day before. And the day before that.
Anyway, I know there’s a load of new writers who read this blog looking for help and advice. So here’s my advice to you, right here in 2014.
1.) Work on building a quality backlist of fiction
This is rule number one, two, and three, really. Simply put, forget the idea that publishing is a get-rich-quick activity AS SOON AS POSSIBLE. It is not. And if you believe it is, or start feeling sorry for yourself that your first novel you endlessly promote isn’t selling more than ten copies a month, then you will never succeed as a writer. Sorry, but it’s true.
What you need to do, instead, is work on the next book. Work on the next book and make it so much better than the last. Whether it’s a sequel or a brand new book, or a new genre entirely — it doesn’t really matter at this stage. Just have fun writing, then spend some time battling through those pesky, difficult rewrites, then get a professional editor involved and make your work as good as it can possibly be, then publish.
Then do it again.
And again.
Only when you have a few books out should you consider promotion.
Sorry. You won’t be able to quit your day job straight away.
But eventually, if you continue to create quality books, you will.
2.) Make your books available for sale everywhere
I know, this one will be a really, really tricky one to fight past. I know because I was there not so long back.
You need to ask yourself what you want from your writing career. Do you want to earn money and have fun writing long term? Or are you more interested in short term victories? If the latter, are you really, or are you just really desperate for success that you want it right now?
No problem with the latter. But I’d suggest you reframe your goals if you want to be in the business for the long term. And the long term means distributing everywhere. Fuck — we’re so lucky. We actually have the power to put out books in every major ebook retailer, as well as some of the biggest print retailers too. Why not distribute everywhere? It might only seem like you’re making pennies. But add those pennies up over the year — over five years or ten years instead of once a week or once a month — and you’ll see the picture differently.
Very differently.
3.) Keep learning, or you lose.
This is perhaps the most important of all, and yet I just bet it’s the one you’ll skip if you’re reading this.
All writers must continue to learn. What is learning? Well, partly, it’s reading fiction, absorbing techniques into our subconscious. Or absorbing story, rather — TV shows, films, they all count here.
But also, it’s watching video lectures and taking workshops. It’s reading books from pro writers on craft, character, plot, setting, pacing.
Most of all, it’s putting these techniques into practice.
“But I’ve written a novel, Ryan!” I can hear you saying. “What else do I need to learn?”
Well, if you aren’t careful, your career will come to a halt very soon.
We are writers. Like every creative endeavour, there is always more to learn. Stephen King is still learning. Dean Wesley Smith and Joe Konrath are still learning. The moment we stop learning is the moment our fiction goes stale and the moment our career dies.
We must keep learning. We must keep practicing. If we can do that, thinking long term — ALWAYS thinking long term — we can succeed.
Summary
KDP Select is a great short term tool. I still believe it to this day. However, I’m doubtful of its long term impacts. I think it goes hand in hand with the kind of “get-rich-quick” mentality that sees so many writers struggle in the long run.
Furthermore, the other channels are growing. Google Play is a new market with a real demand for quality ebooks. There’s a magnificent opportunity there right now, while it is still in the process of establishing, to make a name for yourself.
As for B&N, Apple, Kobo — no matter what you read about them, people sell books there. Some people sell more at one than the other. That’s something you’ll have to find out for yourself.
Work on building that backlist. Have fun with your writing. Get your books out everywhere. Get them out in paperback. And keep on learning.
Most importantly of all, remember why you’re here.
You’re here to make a career as a long term writer.
Stop treating your books like lottery tickets and more like products that will continue to sell, continue to grow, over time.
And enjoy yourself.
As always this post talked direct to people like me. Well not exactly like me; I’m a novice but an aging novice.
When I young I made several faltering attempts at fiction writing and then got involved in writing for the web. I retired a year ago and after a series of false starts finished my first romance novel. I used KDP Select and was lucky enough to get a couple of decent reviews. My ranking rose from 1,000,000+ to around 2,000 only to crash as fast as it had risen.
I’ve just tried again but this time with better planning more tweets and information on Facebook. Sadly, although the ranking rose over the three free days, it plummeted as fast the following day. It’s too early to expect any reviews but one can live in hope!
My second romance novel is well underway and I can agree wholeheartedly that writing constantly is not only therapeutic but also keeps you focus. I’m still learning but a website I find inspiring is http://www.novel-writing-help.com/
We can all learn new tricks at any age and I’m grateful for your encouraging post.
Philip,
Thanks for the insight. We are all learning, all of the time. The day we stop learning is the day our fiction becomes stale. But, reading and studying craft aside, the best form of learning is new writing. So keep on enjoying doing that!
All the best,
Ryan.
Ryan,
I have just gotten bit by the writer bug and decided to take the leap and write a book. In preparation for this I decided to do a little research on the self publication services available and came across this piece you wrote.
And I wanted to say thank you for your insights and taking the time to actually put into words your knowledge and first hand experiences related to being a new author and trying to self publish.
You have provided some very useful information and it is greatly appreciated!
And I love your comments in regards to continual learning, especially for those of us that are new to this craft.
Frank
Hey, Ryan! Great post once again! Thanks! My question would be, how do the others generate sales if you have no option like what KDP provides? And if you’re still trying to generate readers and build a fan base, does KDP offer you that for the meantime more than Kobo, and Google, and the others?
I’ve been doing Kindle Countdown and advertising quite a bit, but I feel like I’m losing more money than I’m making, and compared to what I’m investing, I’m not seeing a whole lot of profit. Still, I’m pretty new to this and just experimenting with lots of avenues, but I also have many other novels that are written and completed that aren’t actually published. I have gotten some great reviews for some of my work, so I know I;m not a total hack. For some reason, I’m reluctant to just publish everything I’m sitting on, which is roughly seven or eight more novels, short story collections, and novellas.
Peace to you and continued success! Thanks for your info like always!
http://bberntson22.wordpress.com/
Hi Brandon,
The important thing is reframing our idea of “sales” and “marketing” altogether. For example, one book selling five copies a month at Amazon.com is unremarkable at first sight. But if that same book sells, say, five copies a month at .co.uk, five copies at B&N, five at Apple, five at Kobo, five at Google Play. We’re talking thirty copies a month.
Now say you have five books out. They all sell “only” five a month, too. And yet it adds up to 150 sales a month across all platforms. See where I’m going with this?
If I were you, I’d get those novels, short stories and novellas published ASAP. Remember, a writer is the biggest critic of their own work. Ignore claims that indie writers are “clogging up” the system — that’s bullshit stirred mainly by jealous people who haven’t finished a story. In a world of infinite data, there is no such thing as “clogging up”. The good stuff rises to the top, the bad stuff sinks to the bottom. So if you feel like it, get those works up there and see what readers have to say. Chances are they’ll enjoy them. And hey — if not, very worst case scenario, you can always just unpublish, right? The beauty and freedom of self-publishing!
Good luck.
Ryan.
“You Don’t Know How Well You’re Going To Sell Until You Try.” That says it all for me. I tried KDP Select two years ago, but ultimately decided wider distribution is best for me. Each year my sales have grown on other channels, particularly iBooks and B&N. With a BookBub promotion, I once sold over 800 books in one day. I wouldn’t have been able to do that if the book was on Amazon only. And it definitely helps to have multiple works in “rotation.” I have 2 novels and 8 novellas/short stories out right now (some of them free). Sales for one book often lead to sales for my other works. In the meantime, I’m working on my third novel, but I think it’s a good idea to publish articles and essays in magazines and online to keep your name out there and build your platform.
Hi Ryan, Thank you so much this post and other posts! I’ve been bouncing around on your site and getting TONS of info. I just published my very first book through KDP, but have yet to opt into KDP Select. In the long run, I want to be a fiction writer. However, my very first book just happens to be non-fiction (weight loss memoir). The truth is, I’m not sure that I have any long term goals with regard to this book. I don’t plan to ever write non-fiction again. I just wanted to get my story out there after some diet company stole my “before and after” photos (that’s another conversation).
So, my question is, if you were going to write a one-time non-fiction book, would you go the KDP Select route? Or would you just put it up on all the platforms you could and see how it does. My book has only been on sale for 9 days and I’ve sold a few copies each day, though I assume that’s family and friends… haha.
Also, would you consider a non-fiction book a good way to build a reader base for your fiction novels later down the line? Anyhow, thank you again for all this great info.
Hi Christine,
Thanks a lot for your comment. Glad the posts were helpful to you. Well done on getting your first book published, too — it’s a great feeling, right?
I’d highly recommend distributing your book as widely as possible, even more so if you aren’t really planning to release any more non-fiction books. In truth, I wouldn’t use KDP Select anymore–it doesn’t fit my personal needs–but some authors still have success with putting the first book of a series in Select and making it Free/doing the Countdown discounts every now and then. But only when they have another four, five books out in the series. It took some trial and error on my part, but KDP Select only really works now as a way to push later books in the series. So I choose to just widely distribute instead.
Generally, non-fiction audiences are different than fiction audiences. But that’s okay — it’s only like writing in multiple genres. Sometimes there’s crossover. Like I know some of my blog readers check out my fiction, and vice versa. Some of my thriller readers check out my horror, and so on. So it’s possible, but don’t count on it. Instead, just stay creatively true and write the book you’d want to read. There’ll be other people out there who have the same or similar tastes. 🙂
Good luck,
Ryan.
PS: Check out my mammoth post on making a living writing fiction. This skims over stuff but covers things in brief. https://ryancaseybooks.com/make-living-writing-fiction/
Hi Christine,
Thanks a lot for your comment. Glad the posts were helpful to you. Well done on getting your first book published, too — it’s a great feeling, right?
I’d highly recommend distributing your book as widely as possible, even more so if you aren’t really planning to release any more non-fiction books. In truth, I wouldn’t use KDP Select anymore–it doesn’t fit my personal needs–but some authors still have success with putting the first book of a series in Select and making it Free/doing the Countdown discounts every now and then. But only when they have another four, five books out in the series. It took some trial and error on my part, but KDP Select only really works now as a way to push later books in the series. So I choose to just widely distribute instead.
Generally, non-fiction audiences are different than fiction audiences. But that’s okay — it’s only like writing in multiple genres. Sometimes there’s crossover. Like I know some of my blog readers check out my fiction, and vice versa. Some of my thriller readers check out my horror, and so on. So it’s possible, but don’t count on it. Instead, just stay creatively true and write the book you’d want to read. There’ll be other people out there who have the same or similar tastes. 🙂
Good luck,
Ryan.
PS: Check out my mammoth post on making a living writing fiction. This skims over stuff but covers things in brief. https://ryancaseybooks.com/make-living-writing-fiction/
Hi Christine,
Thanks a lot for your comment. Glad the posts were helpful to you. Well done on getting your first book published, too — it’s a great feeling, right?
I’d highly recommend distributing your book as widely as possible, even more so if you aren’t really planning to release any more non-fiction books. In truth, I wouldn’t use KDP Select anymore–it doesn’t fit my personal needs–but some authors still have success with putting the first book of a series in Select and making it Free/doing the Countdown discounts every now and then. But only when they have another four, five books out in the series. It took some trial and error on my part, but KDP Select only really works now as a way to push later books in the series. So I choose to just widely distribute instead.
Generally, non-fiction audiences are different than fiction audiences. But that’s okay — it’s only like writing in multiple genres. Sometimes there’s crossover. Like I know some of my blog readers check out my fiction, and vice versa. Some of my thriller readers check out my horror, and so on. So it’s possible, but don’t count on it. Instead, just stay creatively true and write the book you’d want to read. There’ll be other people out there who have the same or similar tastes. 🙂
Good luck,
Ryan.
PS: Check out my mammoth post on making a living writing fiction. This skims over stuff but covers things in brief. https://ryancaseybooks.com/make-living-writing-fiction/
I’ve just read this post and wanted to say thank you. It’s great to be pointed in the right direction. I’ve just purchased several of your recommended books.
Thank you for this, Ryan. We have reached the same conclusion from different reasonings. It’s nice to hear that someone else is doing the same as I am.
I’ll link to your article in my next scheduled blog post. Seeing that you’re using WordPress as well, I’m sure you’ll see the Pingback link pop up on your site then — next week, actually.
Thanks again, and happy writing! 🙂
Great post – thanks Ryan!
Good insight. I appreciate you sharing your experience with us.