by Ryan Casey | Sep 3, 2013 | Publishing
So, I was just preparing to cook myself a nice gourmet lunch of haricots à la sauce tomate sur pain grillé (beans on toast, innit), when I saw that Amazon have just now launched a new program called Kindle Matchbook. Beans on toast, you’re going to have to wait...
by Ryan Casey | Aug 21, 2013 | Marketing
Two weeks ago, I rather prematurely talked about the diminishing returns of KDP Select free promotions. I talked about an eventual rolling out of the KDP Select program, and why it isn’t even quite as important to newer authors as it once was. That said, I had a...
by Ryan Casey | Aug 7, 2013 | Marketing, Publishing
Part three, on KDP Select and BookBub, is available here. Several months ago, I hypothesised that the changes in Amazon’s affiliate terms and conditions would lead to the self-destruction of the KDP Select programme. While my hypothesis may have appeared a...
by Ryan Casey | May 29, 2013 | Marketing
There is a lot of confusion surrounding the Amazon ranking system. Pretty much every blog you visit, you’ll hear a different ‘take’ on whether a free book is as weighty as a paid book, whether the popularity lists are different to the bestseller...
by Ryan Casey | May 23, 2013 | Publishing
A couple of years ago, self-publishing was a dirty word. Okay, okay — it still is. But it’s slowly shaking its negative connotations. People are not only able to publish books that publishers dismiss as inappropriate, but are managing to form stable...